groundbreaking visionary 3D / CGI art director
Argentina / Spain
„Groundbreaking work in the fields of 3D and CGI (computer generated images). The resulting visual language creates wondrous, dreamlike worlds that are used for advertising films on the one hand and for art installations on the other.“ An adequate description by Austrian design-online-mag form-faktor.at for a wide selection of fantastic/futuristic „refind imagination, poetic compositions, avant-garde mind, and elegant skills“ (art-summit.com) with a clean, modern aesthetic signature. They originate in a Spanish-based multi-disciplinary studio led by an Argentinian. „It is“, according to the renowned Architectual Digest magazine, „among the 100 best/most important designers and creatives.“ A honor like this confirms why companies like Apple, Burberry, Cartier, Facebook, Givenchy, Ikea, Microsoft (creation of Windows 11's and Microsoft Surface's wallpapers!), Nike, Rimowa, Samsung, Spotify or Uniqlo rely upon the expertise of these visionary specialists.
groundbreaking visionary 3D / CGI art director
Argentina / Spain
„We create digital images that look real. Some words to describe my style are subtle, soft, conceptual, graphic, pastel and sometimes provocative. The soul of the studio actually lies on the border of art and design“, Ezequiel Pini told imagicasa.be. Then the founder and art director of Six N. Five added: “The main idea is to create eye-candy images, to create the WOW effect and confuse the viewer with what is real and what is not.”
Prior to exploring high artistic spheres like balancing professionally between realism and surrealism the admirer of René Magritte, Salvador Dali, Man Ray, Jean Arp, Paul Cézanne, Claude Monet and Edward Hopper had to learn how to fly first. Ezequiel Pini (* November 1985, Argentina) attended the University of Buenos Aires in 2003 for studying Graphic Design and graduated in 2012. In parallel the son of a Taekwon-do teacher and a gym-owner had a successful career as an athlete in Taekwon-do too (participated in three World Championships, won the silver medal at the World Cup in Seoul in 2004). He acquired his first permanent employment as Graphic Designer & Jr. Animator at Noblink TV, „a creative consulting firm, experienced in the entertainment industry, specialized in storytelling and business oriented digital products“. The time there was followed by a job as Media Designer at the Ministry of Education of the City of Buenos Aires. At 2veinte, „a heavily-awarded design and animation company in his hometown“, Ezequiel Pini occupied the position of Lead Designer. After moving to Madrid (Spain) he became Art Director & 3D Artist at Serial Cut, „a creative and art direction studio for advertising and culture, making iconic imagery, animation and extended realities“ in projects like Apple, Ikea, Nike or Vodafone. With such a broad professional background and practical experiences on many levels the next career step for the 100 percent digital worker was logical: June 2014 brought the founding of his own company Six N. Five in Buenos Aires (office moved to Barcelona two years later). The firm’s name originated in the point of time, when in earlier times Ezequiel Pini's working day ended and he was on his way home for finally being able to pursue his own ideas, projects and art. Whether this creative can close his business these days precisely at 6 pm is very questionable, because the studio is one of today’s most recognized digital artists-collection and in high demand constantly!
With his creations Six N. Five wants to form a link between the design and the art worlds. Because of that attitude the company doesn’t concentrate solely on commercial work, but also uses his knowledge for a series of extraordinary experiments. ‚Pistachio‘ in 2019 dealt with more public space of a house that is surrounded by capsule rooms. Its green color resprents nature, life and serenity. In ‚What If‘ (2021) the design team wondered about the next steps of humankind and a possible future move. Therefore the topic was split in three parts – ‚The Journey‘, ‚The Settlements‘ and ‚The Encounter‘. ‚The Japanese Garden‘ in the same year was a surreal and pleasant composition surrounded by green and nature. ‚Make Room For Us‘ (2022) designs through adaptive designs mimic cellular organisms. It proposes an architectural system that interacts with nature in an imaginary ecosystem of cliffs, mountains, and virtual dreamscapes. This exploration is nothing more than a narrative translated into visual concepts that aim to learn and respond to our environment, to make ourselves our home.
Another example of the team’s vast ingenuity is 'The Circle', „a meditative animated, calming short film where a brilliant orange orb shape-shifts through time“ (thisiscolossal.com). Although simple in shape, the round object „represents care, calm, and attention to achieve its ultimate perfection. We are a circle, without boundaris, beginning or end. Infinity.“, Señor Pini says.
The multi-awarded Six N. Five whose work is exhibited in England, Italy, Sweden, Switzerland and the US, doesn’t only move around in the virtual space. By presenting the Moco Concept Store for the Moco Museum in Barcelona it‘s the studio’s first virtual concept that was transferred into the real-life. This location was perfect for the visonary crew. The place „brings new ideas to life“, so their slogan. As hypebeast.com stated: „the sister branch to the Moco Museum in Amsterdam is a cultural hotspot that frequently showcases the works of Basquiat, Banksy, Keith Haring, Takashi Murakami, along with other renowned contemporary artists.“
„I like to take advantage of being able to depict our ideas regardless of the physical world’s limits“, Ezequiel Pini told chapter.digital. „I believe this is the primary purpose of our work, through a concept or idea, to be able to portray something that looks real but as we interpret, we realize it is not. We like to create images that can produce something for the viewer: a feeling, a smile, even discomfort or pleasure. It is not only portraying a space or idea literally because for me the image has to have something more to it. It is not easy, but sometimes we accomplish it and it feels pretty good when it happens.“
Ezequiel Pini, who describes himself as "introverted, spending hours in my own worlds, analyzing, and thinking deeply", is interested in art, photography, architecture, design, and interior design. He lives and works in Barcelona (Spain).